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Strand (cigarette)
Strand was a brand of cigarettes produced by W.D. & H.O. Wills (part of Imperial Tobacco), launched in 1959 but withdrawn in the early 1960s. The launch was accompanied by a huge television advertising campaign, ''You're never alone with a Strand''. They also ran advertisements in newspapers offering a free pack of Strand cigarettes if you filled in a coupon and sent it in.
==You're never alone with a Strand==
This television advertisement depicted a dark, wet, deserted London street scene in which a raincoated character, played by Terence Brook, looking similar to Frank Sinatra, lit a cigarette and puffed reflectively. This was accompanied by an instrumental, "The Lonely Man Theme" by Cliff Adams, playing in the background and a voice-over declared, "You're never alone with a Strand. The cigarette of the moment."〔(The Commercials ) at WhirligigTV.co.uk. (includes footage of the commercial)〕〔(UK Television Adverts, 1955-1985: Cigars, cigarettes, and tobacco ) at Headington.org. Accessed 10 September 2014〕
The commercial, written by John May, was popular with the public, with Brook becoming a star, and the music reaching Number 39 in the UK Singles Chart.〔(Advertisements" ) at NostalgiaCentral.com. Accessed 10 September 2014.〕
However, sales of the brand were poor and it was soon taken off the market. The public associated smoking Strand cigarettes with being lonely and were put off from buying them.〔 "(Off the back of a fag packet )" at TVCream.org. Accessed 10 September 2014.〕 It is regarded as one of the most disastrous tobacco advertising campaigns of all time.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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